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Kotak / Showcase
Exceeding business goals, consistently
Delivering your business objectives is our job, overdelivering them is our passion.
Explore the impact
01 / Results
Impact
99%
Increase in Loan Applications
36%
Reduction in Cost per Application
02 / The challenge
Objective
- Increase personal loan applications and decrease cost per application in a highly competitive space
- Out smart competition and sustain the brand’s position in the market
03 / The work
Approach
To out smart competition, we looked at the reasons why users opt for a personal loan like vacation, wedding, etc. and targeted them indirectly
Different audience segments were targeted with relevant and personalized messages based on their behaviour
Leveraged our in-house technology, eBids – which optimized bids based on the trends in search volume and cost per application, which delivered high efficiencies